Debenhams has signed a deal with the modest clothing company, Aab Collection, to start selling clothing traditionally worn by Muslim women in selected department stores around the United Kingdom.
Abb Collection, established in 2007, is known to sell a variety of outfits catering for Muslim Women, items which will be for sale in the department store will be, hijabs, tops, dresses, jumpsuits, kimono wraps, hijab pins and caps.
The modest wear will be introduced to numerous outlets throughout the country from May 2017 including, the Oxford Street branch in London, the Bullring centre in Birmingham, Westfield in Shepherd’s Bush, Trafford Centre in Manchester and Highcross Shopping Centre in Leicester.
Jeanette Whithear, trading director International at Debenhams “We are delighted to introduce the Aab range to our international and select UK stores.
“Adding the high-quality fashion range to our product mix enables us to offer collections that are highly relevant in both international markets and to our domestic customers and is a step closer to creating a product offer that caters for broader customer needs.”
Nazmin Alim, founder and creative director at Aab, said: “We started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples that are thoughtfully designed with the highest quality."
The creative director went on to state, “Debenhams is a quintessentially British department store and among the few department store brands with a truly global reach.”
The Abb collection products will also be sold in Debenhams other countries including Dubai, Kuwait, Saudi Arabia, Bahrain, Iran, Indonesia and Malaysia.